First impact: to communicate a brand with more than 20 years. How to say to the Client that we disagree with all that has been done before? Simple – we just said it… but the consequences are measured afterwards. The client either leaves, or stays and we are ready to establish a relationship based on transparency from which we will all benefit. And so it was: Alartécnica (former brand denomination) is now a client of ours. We have turned Alartécnica into SCADA – lifting systems. Simplicity. Slogans: Less is more…mess is bore, etc., etc., etc. We have created a brand using two widely studied, and rather unappreciated shapes – the triangle and the square, merely symbolizing the most used button in lifting systems.