Garcia de Orta Hospital

The values of a brand should be emotional and representative of the structure and environment of the institution it represents. Perhaps that’s why redesigning an identity is so challenging. Rebranding always requires full commitment from the agency towards the client, especially for an entity with 30 years of existence. It is crucial to understand its operations, respect the past, and enhance the future. Rebranding has the power to uplift teams, clarify the business, and even make the entity more transparent and accessible. For Hospital Garcia de Orta E.P.E., it was essential to maintain its connection to the Tagus River and, in order to humanize the brand, we represented the elements in a heart-shaped form, giving it new life. In collaboration with the Board of Directors, the tagline accompanying the logo helps accelerate the brand’s positioning in the market – The reference to the South.