Scada
First impact: to communicate a brand with more than 20 years. How to say to the Client that we disagree with all that has been done before? Simple – we just said it… but the consequences are measured afterwards. The client either leaves, or stays and we are ready to establish a relationship based on transparency from which we will all benefit. And so it was: Alartécnica (former brand denomination) is now a client of ours. We have turned Alartécnica into SCADA – lifting systems. Simplicity. Slogans: Less is more…mess is bore, etc., etc., etc. We have created a brand using two widely studied, and rather unappreciated shapes – the triangle and the square, merely symbolizing the most used button in lifting systems.
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![](https://hortelamagenta.pt:7081/wp-content/uploads/2017/03/logotipo-hortela-magenta-scada-identidade-rebranding.jpg)
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![](https://hortelamagenta.pt:7081/wp-content/uploads/2017/03/08-hortela-magenta-scada-decoracao-veiculos.jpg)
![](https://hortelamagenta.pt:7081/wp-content/uploads/2017/03/04-hortela-magenta-scada-estacionario.jpg)
![](https://hortelamagenta.pt:7081/wp-content/uploads/2017/03/06-hortela-magenta-scada-catalogo.jpg)
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![](https://hortelamagenta.pt:7081/wp-content/uploads/2017/03/quadriptico-hortela-magenta-scada-flyer-quadriptico-2.jpg)
![](https://hortelamagenta.pt:7081/wp-content/uploads/2017/03/09-hortela-magenta-scada-webdesign-web.jpg)
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