Amor à Terra
Nobody can change Nature, but everyone can make it better.” This traditional Portuguese saying was the starting point for the graphic survey for “Amor à Terra”. A warm natural products company, where the participants live the philosophy they practice. Under the signature of “Natural Arrábida Products” there is no point in trying to find off-season products or products with additives. We have the best of nature in the right proportions … “what land gives us” – it’s what all partners claim. And it only makes sense this way (we think), for the sake of earth. The Concept. We have associated a graphic model of a heart inspired in a leaf to make the connection between naming and the brand. The challenge was to create a package for all tea groups (Simple, Medicinal and Premium). Based on a parallelepiped object, we built a box that suits the several product volumes and weights.