Overlay

The Client comes with good intentions

Thinking on something trivial

We have created an Identity

It turned out to be phenomenal.

This was our funny way of questioning the names initially thought for this brand: it’s essential to escape “films”, “wrap”, “vinyl”. In addition to a brand, this project needed a good name. Overlay means to cover something up – everything to do with company’s core business, as they focus on car wrapping. This project aimed at naming, creating a Corporate Identity with a symbol, and web design.

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