Ostraria Portuguesa
By means of a briefing with the client, we realized that oysters were the centre of attention – and yes, they are good, we’ve tasted them – however, we could not disregard the potential of all those who do not eat oysters – and there are many of them! So, we were authorized to go further in this project, and we created brand naming and copy, influencing the whole business concept. Bar, Ostras & Cenas (Bar, Oysters & Stuff) – to provide the brand with a relaxed, almost provocative look. Yes, we are a restaurant, we serve snacks, we have oysters and we serve other things too (which gives a hint on the variety of the remainder of the menu).