Graphic communication for a self-service laundry in Lisbon that is much more than meets the eye.

In addition to the usual laundry, drying and ironing areas, Laundry 24 provides its clients with a lounge, free internet access, lockers to store their clothes and vending machines in case they are hungry. Space usability was studied in order to include all service steps in an intuitive way. Therefore, we designed a graphic concept based on a pre-existing logo, and applied this new image to general brand communication.