As for Lab21’s work method, all prosthesis start at tooth number 21. With Dental Medicine professionals as target-audience, the graphic concept adopted in this project was the position of said tooth. The mouth can be divided into four quadrants, with the graphic element position representing position number 21. Why ‘Shop’? In this area, companies are always designated as “Laboratory of…”. However, after we went to the site, we realized we could use the ‘Shop’ concept, as the majority of work is made by using composites, casts and tools that are unlike those used in a laboratory.