To start a project with a ‘Portugality’ premise is an additional motivational factor for the team. The brand was already established, but the client intended to break its connection to the past, renaming it and creating a new image. Alfaiate (Tailor). A traditional occupation, which was previously passed on from master to apprentice. Tailoring has always the same purpose: Tailor-made. In this sense, we have executed the Branding concept in a way that Hamburgueria Alfaiate is communicated by using the ‘Tailor-made’ copy. Also, we created graphics that substantiate the Master Tailor alongside the Burger Master. Photo by: Cláudio Damião.